{"id":11047,"date":"2017-05-02T16:26:28","date_gmt":"2017-05-02T20:26:28","guid":{"rendered":"http:\/\/live-utk-volumes.pantheonsite.io\/?p=11047"},"modified":"2017-05-02T16:26:28","modified_gmt":"2017-05-02T20:26:28","slug":"public-relations-award","status":"publish","type":"post","link":"https:\/\/old.lib.utk.edu\/news\/2017\/05\/public-relations-award\/","title":{"rendered":"UT Libraries Wins Public Relations Award"},"content":{"rendered":"

\"\"<\/a>The University of Tennessee Libraries has won a prestigious public relations award. The UT Libraries is one of only eight libraries in the U.S. and Canada to receive the 2017 John Cotton Dana Library Public Relations Award<\/a>. The award, sponsored by the American Library Association, the H.W. Wilson Foundation, and EBSCO Information Services, honors outstanding library public relations.<\/p>\n

The UT Libraries was recognized for its \u201cInformation Is Our Game\u201d awareness campaign. The campaign used a sports theme to connect students and faculty with the librarian who specializes in their field of study. <\/p>\n

The Libraries\u2019 marketing team photographed librarians at campus sports venues and created \u201ctrading cards\u201d (like baseball cards) that detailed the librarians\u2019 subject specialties. Whimsical videos that pitted librarians against top-notch athletes carried a simple message about each librarian\u2019s real area of expertise. The videos were aired as advertisements on the campus movie streaming channel and reached tens of thousands of students.<\/p>\n

Some of the award-winning creative work of the Libraries\u2019 marketing team can be seen at old.lib.utk.edu\/ourgame<\/a>. The capstone video to the campaign, featuring film clips of some of the Libraries\u2019 more athletically gifted librarians demonstrating their skills, can be viewed at tiny.utk.edu\/awesome<\/a>.<\/p>\n

Each winning library will receive a $10,000 award during the American Library Association\u2019s annual conference in June.<\/p>\n","protected":false},"excerpt":{"rendered":"

The University of Tennessee Libraries has won a prestigious public relations award. The UT Libraries is one of only eight libraries in the U.S. and Canada to receive the 2017 John Cotton Dana Library Public Relations Award. The award, sponsored by the American Library Association, the H.W. Wilson Foundation, and EBSCO Information Services, honors outstanding … Continued<\/a><\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,16,18,22,25],"tags":[],"yoast_head":"\nUT Libraries Wins Public Relations Award - News - News from the University of Tennessee Knoxville Libraries<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.lib.utk.edu\/news\/2017\/05\/public-relations-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UT Libraries Wins Public Relations Award - News - News from the University of Tennessee Knoxville Libraries\" \/>\n<meta property=\"og:description\" content=\"The University of Tennessee Libraries has won a prestigious public relations award. The UT Libraries is one of only eight libraries in the U.S. and Canada to receive the 2017 John Cotton Dana Library Public Relations Award. The award, sponsored by the American Library Association, the H.W. 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